Two kinds of Leuven-based enterprises, two kinds of project
Few cities of this size have a technology profile as sharp as Leuven's. KU Leuven and imec sustain a deeptech ecosystem (semiconductors, sensors, medical technology, AI) that spreads across the Arenberg Science Park in Heverlee, the Haasrode Researchpark and the bio-incubators. The companies there rarely need a conventional online shop.
Instead, they need a credible English-language shop window, a careers page that convinces engineers, and sometimes a dashboard that makes research data usable. The careers page has to work in English too, because research teams often recruit internationally. For these Leuven-based enterprises, the audience is investors, industrial partners and candidates, not passers-by.
Alongside that, Leuven remains a Flemish market town, with AB InBev as a large employer, dense hospitality around the Oude Markt and the Vaartkom, and hundreds of independent traders. Those two audiences come to us with completely different questions: one needs scientific credibility, the other needs customers from the neighbourhood. A brasserie near the Oude Markt, for instance, needs opening hours, a menu and bookings that work on a phone.