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Page speed: faster pages for your customers and for Google

Page speed comes down to seconds: a hurried visitor leaves slow pages before even reading your offer. For a Belgian SME, better page speed improves the experience, search rankings and conversions at the same time. Here is how to measure it, improve it and keep it high over time.

Measuring page speed with the right indicators

Google sums up the loading experience with the Core Web Vitals: LCP measures when the main content appears, INP the responsiveness to clicks and CLS the stability of the layout. Test your key pages with PageSpeed Insights, then follow real-user data in Search Console. Above all, measure on mobile, because many of your visitors arrive there.

Then link these measurements to your business goals. A high bounce rate on slow pages or an abandoned checkout often signals a page speed problem. Track the trend month by month, especially after a redesign, a new module or an advertising campaign. Share these figures with whoever manages your website, so that everyone works towards the same targets.

The levers that really improve page speed

Start with images: a modern format such as WebP or AVIF, suitable dimensions and deferred loading below the fold. Then limit third-party scripts, for example chat widgets, advertising pixels or unnecessary fonts. Quality hosting, well-tuned caching and a content delivery network also cut response times. In addition, compress your files and remove unused plugins or libraries.

Technical choices matter too. Pages generated in advance, as Next.js allows, display faster than a site that queries a database on every visit. Finally, maintenance protects your gains: updates, database clean-up, link checks and regular monitoring of page speed. Each improvement then benefits every visitor.

Our page speed articles and when to call a professional

Our two maintenance guides explain how to monitor loading times and keep a neglected website from slowing down. The Next.js article details the strengths of a fast framework, while our development trends place performance among ranking criteria. Finally, our articles on key indicators and conversion rates show how page speed affects your results.

Call on a professional when your scores stay low despite simple fixes, or before a redesign. Espero-Soft builds fast websites and monitors their page speed over time. Our showcase websites start at €29 per month and our advanced websites at €59 per month. We also audit existing websites and prioritise the fixes with the best return.

Our articles on page speed and performance

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